Businesses and Community working together for a better Lanark
Key projects identified in the Business Plan 2019 – 2024 include:
- increasing footfall with the creation of innovative and attractive events,
- creating a digital platform,
- improved marketing,
- strengthen existing and build new partnerships and and
- investigate improved public toilets provision.
Mini Christmas Trees (November 2019)
Discover Lanark organises and funds the many mini Christmas trees which form such an important part of the town’s festive decorations.
In 2019, the BID supported the installation of some 120 trees across Lanark.
Christmas Marketing Campaign (October 2019 – ongoing)
The BID is committed to promoting the town and its businesses extensively during this crucial trading period. For 2019, it has supported the two key events in the lead up to Christmas – the Christmas Market & Lights Switch On and Late Night Lanark & Illuminated Lanimer Winter Parade – with extensive social media activity and Facebook advertising to reach a wider audience. It has commissioned three short videos, for the two events listed above, and also for the Festive Taste in Lanark in early December.
Discover Lanark has also promoted a range of individual businesses and the town overall on social media through the marketing of Late Night Lanark and a Christmas Advent Calendar – Be Merry this Christmas and Shop in Lanark – focusing on the benefits of shopping locally.